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How to promote your research for greater impact

What will you learn?

  1. Importance and advantages of research collaborations
  2. How to create an online identity as a researcher
  3. Which parts of the research paper you need to focus on for better visibility
  4. Everything you need to know about Open Access
  5. Why networking is important and how to build your network
  6. How to use social media and blogs to promote your research


Course Description

After investing gruelling hours, effort and resources, getting your research published is a rewarding achievement. But why stop at publishing your work when you can build a far bigger role for your research and extend its reach and impact to a wider audience?

This well-paced program is designed to help you strategize and create a plan to promote your research effectively. You will learn how to establish your identity as a researcher and understand how collaborations can not only strengthen your research but also help you advance your career. This program also offers practical tips on building your network at academic events and conferences, explains why Open Access should matter to authors, and describes how you can use the internet and new media platforms to make your research more discoverable.


What topics will you cover?

Lecture 1: Why you should be thinking about making your research more visible

Lecture 2: Collaborate. Collaborate. Collaborate

Lecture 3: Make your identity solid

Lecture 4: Get the main parts of your paper right!

Lecture 5: Open up your research to the world

Lecture 6: Adopt M&M – Mingle and Meet

Lecture 7: Use social media and researcher platforms

Lecture 8: Discover the blogger in you

Lecture 9: Show your research to people

Lecture 10: Concluding section


Your Instructor


Jayashree Rajagopalan
Jayashree Rajagopalan

I am Jayashree Rajagopalan and I am a Senior Writer and Editor at Editage Insights. I am passionate about scholarly publishing and about helping researchers communicate their discoveries to the world. I create useful resources to help researchers navigate their academic life and publication journey. I develop informative and educational videos, Infographics, puzzles, SlideShare presentations, and learning resources (like this course) on various aspects of academic research and publishing. I also interview experienced researchers and publishing professionals to help researchers understand best publication practices and write about various aspects of academic research and publishing.

I have earned two Master’s Degrees, one in English Literature from Mumbai University, India, and another in Children’s Literature from Macquarie University in Sydney, Australia. My experience as an academic editor at Editage has led me to develop a first-hand understanding of the publication needs of and challenges faced by authors. And the experience of working on my own research during my postgraduate degree gave me a taste of a researcher’s life and struggles – from preparing a research paper and building a strong academic network to liaising with journal editors and publishing a journal article. Some of my published works include infographics on reasons for manuscript rejection and tips to help researchers choose the right journal for their paper; SlideShare presentations on 10 Ways to reduce word count in research papers and the types of articles journals publish; videos on career fair mistakes researchers make and open access myths; and interviews with Nobel Laureate Takaaki Kajita and Dr. Jonas Ranstam, the world’s most prolific peer reviewer. I have also authored a paper on Indian children’s cinema titled Heal the World, Make It a Better Place: Social and Individual Hope in Indian Children’s Cinema (DOI: 10.1353/bkb.2013.0020). Outside work, I am aficionado of comics, superhero sagas, children’s literature, and several types of visual art.


Course Curriculum


  Why you should be thinking about making your research more visible
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days after you enroll
  Strategy #1 - Collaborate. Collaborate. Collaborate
Available in days
days after you enroll
  Strategy #2 - Make your identity solid
Available in days
days after you enroll
  Before you begin
Available in days
days after you enroll
  Strategy #4 - Open up your research to the world
Available in days
days after you enroll
  Strategy #5 - Adopt M&M – Mingle and Meet
Available in days
days after you enroll
  Strategy #6 - Use social media and researcher platforms
Available in days
days after you enroll
  Strategy #7 - Discover the blogger in you
Available in days
days after you enroll

Frequently Asked Questions


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